NEUROMARKETING: Citizens are in danger

The objective of brands is to scrutinize the brain of their customers, thanks to (fMRI) Functional Magnetic Resonance Imaging and Electroencephalography; the brands undertake studies on the subconscious to push to buy. It’s the “neuromarketing”, a prohibited practice.
Neuromarketing is the application of cognitive neuroscience to marketing and communication. The aim of this emerging discipline is to better understand consumers’ behavior by identifying the brain mechanisms involved in a purchase or in the face of advertising. The term neuromarketing appeared in the early 2000s.
It refers to two concepts, those of studying the functioning of the human brain via neuroscience when subjected to stimuli that may be brands, products or advertisements, and improving the tools of persuasion.
Advertising techniques today are so sophisticated that we can ask ourselves whether we still have all our freedom of judgment, if we are not already citizens under influence, especially since new marketing techniques, a dozen years old, are very interested in the functioning of our brain.

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